I’ve made it no secret that I’m a huge fan of Viryl Technologies.  It’s great to watch a company believe that they can improve something that has been around for decades and then actually do it.  They built the better mouse trap of the vinyl record resurgence.  Now they are employing the concept of optimization through distributed services calling it “PhonoHive”. It’s not a new concept.   Look at any retail store.  There are a finite number of staff.  The store manager moves these people around to where they are most needed so they are most productive.  

Through PhonoHive, Viryl Technologies optimizes all of the resources required to get a record from the master to the consumer.  This includes having records pressed in multiple locations thus maximizing the use of many presses that are closest to the consumer.  For example, if a record label anticipates selling 10,000 records in the US, 1,000 in Canada, 8,000 in the UK, 5, 000 in Italy and 6,000 in Germany, then enough stampers can be created for each of the five locations.  This means only shipping perhaps 20 stampers to five locations, rather than shipping tens of thousands of final products to five different countries.  In addition to reducing shipping costs, this increases the productivity of the world wide network of WarmTone presses.  In the past one of the issues with this kind of distributed production was ensuring consistent quality.   Because the WarmTone presses can be monitored remotely, quality and consistency can be ensured.  Test pressings from the first WarmTone inform the optimal settings for all of the presses worldwide being used for a specific run.  This is accomplished through the hardware/software configuration that is managed by ADAPT.  In addition, real

time feedback is being given to the record labels so they are fully informed about the ongoing production process.

Check out this video for the full story.